Located in the East Midlands, Burton upon Trent is situated approximately 11 miles South West of Derby with a town population of around 45,000 people and an estimated population within 15 miles of the centre of 500,000 persons.

Located in the heart of the town, the Octagon covered shopping centre provides 140,000 sq ft of retail space. The scheme is anchored by House of Fraser, TK Maxx and ASDA and is supported by an 800 space surface car park.